For anyone looking to get wider exposure for their nonprofit, client or firm, a really good (and FREE) resource is a subscription to HARO–Help A Reporter Out.
Several times a day my email box receives an interesting compendium of topics and experts of interest to journalists, bloggers and writers. The down-and-dirty email isn’t fancy, but it’s an opportunity to possibly connect with NPR and other top publciations.
HARO is free but comes with a caveat. The code of HARO is that one doesn’t reply to the reporter with off-target pitches that don’t line up with their query. And don’t even think about spamming. Those who violate are kicked off of HARO.
If you don’t want to receive HARO emails two or three times a day, the Twitter feed is another great option.
Here’s a query from today’s HARO that might be up someone’s ally:
8)Summary: Guests Needed for Gravity Free Radio
Name: Stephanie Frost
Category: Business & Finance
Email: guests@gravityfreeradio.com
Title: Co-Host
Media Outlet: Gravity Free Radio
Specific Geographic Region: N
Region:
Deadline: 09:11am EASTERN – 07 November
Query:Looking for interesting guests in business: entrepreneurs, startup
companies, bloggers, marketing savants, journalists, PR professionals, and anyone who might have something relevant to say to our audience of entrepreneurs, startups and small businesses. Gravity Free Radio is
available at www.gravityfreeradio.com and on iTunes. It airs live every
Tuesday at 10am from Atlanta, GA.
Team HARO Tell a friend: http://www.helpareporter.com http://www.facebook.com/helpareporter http://twitter.com/helpareporter for urgent queries
